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Success Case
UK Market Entry: REBELS 0.0% Found Success with UGC
Discover how REBELS 0.0% broke into the UK market with tailored UGC that improved engagement and resonated with their audience. Learn how Twirl’s seamless process and expert support made it all happen!
January 22, 2025
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Company Name: REBELS 0.0%
Industry: Food & Beverage
Company Overview
REBELS 0.0% is a Swiss brand specialising in alcohol-free drinks. With a vision to redefine social drinking, they offer a variety of non-alcoholic beverages designed for those who enjoy delicious flavours without the alcohol. After achieving success in Switzerland, they were ready to expand into the UK market but faced challenges in producing content that would connect with the local audience.
Challenge
As a Swiss company, REBELS 0.0% did not have a deep understanding of the UK market and found it difficult to create content that truly resonated with British consumers. They wanted to launch their products in the UK, but they were unsure how to tailor their content to fit the local cultural and marketing trends.
What they needed was a solution that would allow them to create high-quality, targeted content.
Solution
Twirl provided REBELS 0.0% with an effortless solution to their challenges. Thanks to Twirl’s streamlined process, REBELS 0.0% were able to quickly produce content that was precisely tailored to the UK market.
Twirl’s team worked closely with REBELS every step of the way, ensuring the creators they partnered with understood the UK audience and could deliver authentic content that resonated with local consumers.
One of the key factors in REBELS 0.0%'s success was the flexibility Twirl offered in working with creators. The team were able to make adjustments right up until the final product was delivered, ensuring the content was exactly what they needed. With Twirl handling the creator communications and video production logistics, REBELS 0.0% could focus on strategic tasks while feeling confident that their content was in good hands.
Outcome
Although REBELS 0.0% is still in the early stages of their UK campaign, they have already seen a positive shift in engagement. The ability to produce content that resonates with the UK audience has made a noticeable difference in their outreach efforts and they are confident that Twirl’s approach has been key in driving these early successes.
By using Twirl, REBELS 0.0% was able to remove the complexity of managing creator relationships and content creation, which allowed them to focus on scaling their business in the UK market. They are now well-positioned to continue their growth and build strong brand awareness across the region.
Impact
- A seamless and supportive UGC creation experience, with Team Twirl always available to assist and ensure every step was smooth.
- Flexibility in the content creation process, allowing adjustments until the final product met REBELS 0.0%’s exact expectations.
- High-quality, authentic content tailored to the UK audience, helping REBELS 0.0% kickstart their expansion into a new market with confidence.
- A quick and efficient process that saved time and made UGC creation feel effortless, even for a small, resource-limited team.
- Improved engagement metrics, as the tailored UGC resonated strongly with the UK audience.
"We are super satisfied with how smoothly everything with Twirl was. The team is next to you every step of the way making sure you understand everything and if you need any assistance they're super quick in jumping to help. The creator we chose was also wonderful, allowing us to make changes until the very last minute until we were satisfied. Overall 10/10 and would definitely recommend to small companies and start-ups!
- Anna, REBELS 0.0%
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