The Twirl Resource Center

Our global resource hub for everything UGC, content marketing, and the creator economy.
From our blog
Twirl’s Top Creators of 2024
We’re wrapping up 2024 by shining a spotlight on some of our incredible top creators! 🎉 Get inspired as they share their highlights, lessons, and plans for an even bigger 2025! 🌟
From our blog
Twirl’s Top Creators of 2024
We’re wrapping up 2024 by shining a spotlight on some of our incredible top creators! 🎉 Get inspired as they share their highlights, lessons, and plans for an even bigger 2025! 🌟
Read more
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"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand

Covering the fundamentals

UGC Basics
UGC Basics
Choosing The Right  Partners & Services
Choosing The Right Partners & Services
UGC For Brand Growth
UGC For Brand Growth
Content Compliance & Legal
Compliance & Legal
UGC Basics
UGC vs Traditional Advertising
Tired of overpriced ads that don’t connect? 🤔 Discover how UGC is taking over with authentic, budget-friendly content that actually resonates with today’s audiences!
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UGC Basics
The Role of UGC in Consumer Decision-Making
Are your traditional ads falling flat? 🚫 Learn how UGC reshapes consumer behaviour with authentic, relatable content for today’s social media world!
Learn more
UGC Basics
UGC vs Traditional Advertising
Tired of overpriced ads that don’t connect? 🤔 Discover how UGC is taking over with authentic, budget-friendly content that actually resonates with today’s audiences!
Learn more
UGC Basics
The Role of UGC in Consumer Decision-Making
Are your traditional ads falling flat? 🚫 Learn how UGC reshapes consumer behaviour with authentic, relatable content for today’s social media world!
Learn more
UGC Basics
Tips for Managing UGC Campaigns at Scale
Effectively scale UGC campaigns with structured processes, platform-specific strategies, and content repurposing to maximise ROI and streamline workflows
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UGC Basics
How to Track ROI from UGC Campaigns
Learn the full potential of UGC campaigns by tracking key metrics and adjusting strategies for optimal results
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UGC Basics
All About UGC Rights and Permissions
Confused about UGC rights and permissions? 🤔 Learn how to protect your brand while using authentic, relatable content that resonates with your audience—without the legal stress!
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UGC Basics
Legal Risks of UGC and How to Avoid Them
Tired of legal headaches ruining your UGC strategy? 🤔 Discover how to navigate the risks of User-Generated Content while building campaigns that are both authentic and compliant!
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For Creators

Our UGC diaries

A place for creators where we're uncovering the top secrets and tips of the UGC world, crafted by fellow UGC creators and industry wizards.
For creators
How to Script Better UGC Videos: Tips to Nail Your Next Creation
Learn how to craft engaging, authentic UGC scripts that resonate with audiences and brands. From leveraging AI wisely to nailing brand briefs, this guide will level up your scripting game! 🎥✨
For creators
Unlocking TikTok Shop Success as a UGC Creator
Are you a UGC creator ready to unlock success with TikTok Shop? 🌟 In this post, I’m sharing my journey from beginner to pro, revealing key strategies for creating high-converting content, experimenting with engaging formats, and crafting attention-grabbing hooks.
100% Creator and Charity Match

Octopus Legacy's Charity Campaigns with UGC

Octopus Legacy partnered with Twirl to create impactful UGC videos for charity campaigns. Discover how Twirl's creators enhanced engagement and helped charities connect with their audiences in a meaningful way.
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80% Higher Click-Through-Rate

Treatwell's Summer Prep Campaign with UGC

Find out how Treatwell transformed their content strategy with Twirl’s effective production approach. Faced with content and creator challenges, Treatwell turned to Twirl to streamline their process and elevate their TikTok campaigns.
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From 330 to 627k views in a day

TRIP Drinks: Mindful Blend Launch with UGC

Discover how TRIP Drinks used Twirl to launch their Mindful Blend range on TikTok. With the addition of Whitelisting, TRIP and our UGC Creator, Alice, both achieved remarkable success with increased visibility and engagement.
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Learn how to craft engaging, authentic UGC scripts that resonate with audiences and brands. From leveraging AI wisely to nailing brand briefs, this guide will level up your scripting game! 🎥✨

How to Script Better UGC Videos: Tips to Nail Your Next Creation

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Are you a UGC creator ready to unlock success with TikTok Shop? 🌟 In this post, I’m sharing my journey from beginner to pro, revealing key strategies for creating high-converting content, experimenting with engaging formats, and crafting attention-grabbing hooks.

Unlocking TikTok Shop Success as a UGC Creator

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Discover how to blend your creative flair with brand authenticity! Learn tips for crafting UGC that shines while sticking to the brief and boosting brand consistency. 🌟🎨

Balancing Creativity and Brand Authenticity in User-Generated Content (UGC) Creation

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Go to UGC diaries

Online webinars

Explore how other brands and agencies partner with Twirl to refine their content strategy and leverage our creator network.
20 Minutes

For Creators: The Secret to Securing More Jobs

Ready to take your UGC creator journey to the next level but not sure how to make the most of Twirl’s platform? Whether you're just starting out or looking to sharpen your skills, this webinar is here to guide you.

Watch Replay
30 Minutes

From Research to Results: How To Master Your Scripts for Winning UGC Ads

Struggling to create data-driven scripts that actually convert? If you're finding it challenging to conduct effective competitor research or craft winning ads, this webinar is for you.

Watch Replay
30 Minutes

UGC Everywhere: Maximising Multi-Channel Impact

Feeling overwhelmed by the buzz surrounding UGC, but not quite sure how to make the most of it across all parts of your marketing strategy? Join our webinar to learn how to navigate the challenge of harnessing UGC's true value, through multi-channel usage.

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Useful Guides & e-Books

Get access to free guides and downloads that give you powerful insights into the world of UGC and content marketing.

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