The Twirl Resource Center

Our global resource hub for everything UGC, content marketing, and the creator economy.
From our blog
Questions Every Brand Should Ask Before Hiring a UGC Creator
Struggling to decide on the right UGC creators? Most brands waste hours filtering applications. Learn how to ask the right questions to attract creators who align with your brand & deliver high performing content.
From our blog
Questions Every Brand Should Ask Before Hiring a UGC Creator
Struggling to decide on the right UGC creators? Most brands waste hours filtering applications. Learn how to ask the right questions to attract creators who align with your brand & deliver high performing content.
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"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand

Covering the fundamentals

UGC Basics
UGC Basics
Choosing The Right  Partners & Services
Choosing The Right Partners & Services
UGC For Brand Growth
UGC For Brand Growth
Content Compliance & Legal
Compliance & Legal
UGC Basics
UGC vs Traditional Advertising
Tired of overpriced ads that don’t connect? 🤔 Discover how UGC is taking over with authentic, budget-friendly content that actually resonates with today’s audiences!
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UGC Basics
The Role of UGC in Consumer Decision-Making
Are your traditional ads falling flat? 🚫 Learn how UGC reshapes consumer behaviour with authentic, relatable content for today’s social media world!
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Comparison & Partners
Adding UGC to Your E-commerce Site for Maximum Growth
Improve your e-commerce site with UGC by integrating shoppable videos, social proof, and customer content to enhance trust, engagement, and conversions.
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Comparison & Partners
UGC Features for Brands vs. Marketing Agencies
Learn how UGC features benefits brands and agencies differently, from streamlined content management to pricing models and collaborative workflows.
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Growth
Tips for Managing UGC Campaigns at Scale
Effectively scale UGC campaigns with structured processes, platform-specific strategies, and content repurposing to maximise ROI and streamline workflows
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Growth
How to Track ROI from UGC Campaigns
Learn the full potential of UGC campaigns by tracking key metrics and adjusting strategies for optimal results
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Compliance
All About UGC Rights and Permissions
Confused about UGC rights and permissions? 🤔 Learn how to protect your brand while using authentic, relatable content that resonates with your audience—without the legal stress!
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Compliance
Legal Risks of UGC and How to Avoid Them
Tired of legal headaches ruining your UGC strategy? 🤔 Discover how to navigate the risks of User-Generated Content while building campaigns that are both authentic and compliant!
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Useful Guides & e-Books

Get access to free guides and downloads that give you powerful insights into the world of UGC and content marketing.

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Online webinars

Explore how other brands and agencies partner with Twirl to refine their content strategy and leverage our creator network.
20min

For Creators: Master the Art of UGC Editing

Ready to enhance your UGC content and stand out in the creator marketplace? Whether you're new to editing or looking to sharpen your skills, this webinar has something for everyone.

Watch Replay
20 Minutes

For Creators: The Secret to Securing More Jobs

Ready to take your UGC creator journey to the next level but not sure how to make the most of Twirl’s platform? Whether you're just starting out or looking to sharpen your skills, this webinar is here to guide you.

Watch Replay
30 Minutes

From Research to Results: How To Master Your Scripts for Winning UGC Ads

Struggling to create data-driven scripts that actually convert? If you're finding it challenging to conduct effective competitor research or craft winning ads, this webinar is for you.

Watch Replay
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