The Creator-Brand Disconnect (and How to Finally Fix It)

Tips from Both Sides of the Brief - Ever wondered what it really takes to brief a creator well? 👀 This panel pulls back the curtain on UGC collaboration, straight from two people who’ve seen both sides.

Working with creators shouldn’t feel like a guessing game. If you’re a brand marketer, creative strategist, or paid media lead, you’ve likely struggled with writing the perfect brief, finding the right creator, or creating UGC that performs without sounding like a sales ad.

This 30-minute panel, hosted by Rachel Nielsen (Twirl), brings together two experts who’ve worked on both sides of the creator-brand relationship - Will Ainslie (Boundless Snacks) and Anushka Suman (Zable). As creators and brand-side strategists, they’ll unpack what most marketers get wrong about UGC and how you can get it right.

In this session, you'll discover

• How to approach briefing in a way that guide creators without limiting their creativity
• Why “fit” matters more than aesthetic - and how to choose the right creators for your audience
• How to collaborate with creators in a way that feels authentic and drives performance

👉 To help you find the right balance between your brand’s goals and a creator’s authenticity, here’s what every marketer needs to know about UGC - from creators who also work on the brand side.

Register now to tune in live or catch the recording whenever suits you!