Apply to become a UGC creator on Twirl and collaborate with top brands

Twirl is the leading UGC platform connecting talented creators with the world's best brands. Apply to join today, leave outreach and sales behind and just focus on what you do best - creating authentic content!

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We work with the world's best brands
Beauty & cosmetics
Apps & software
Beauty & cosmetics
Apps & finance
Beauty & cosmetics
Apps & software
Food & beverage
Food & beverage
Consumer services
Food & beverage
Food & beverage
Consumer
Apps & software
Health & wellness
Health & wellness
Pets
Health & wellness
Beauty & cosmetics
Apply to join

Apply to join our platform by submitting a strong application! Tell us about yourself, show off your UGC portfolio and we'll review your application. If successful, we'll reach out with next steps. Remember: A strong application makes all the difference!

Get access to campaigns

Once accepted to our platform, open campaigns will show up on your dashboard with a full brief and compensation rate (learn more about compensations here). If the campaign speaks to you, send in a strong application!

Produce content and get paid

Once you’ve been approved for the projects you applied for, it's time to get to work. Once your content is done, upload it onto the platform for approval and payment release. Easy!

What our creators say

Dre
"Absolutely seamless"
Romi
"You're in good hands"
Faye
"A newfound confidence"
Zora
"So well organized"

Why choose Twirl

Create flexibly

Freedom to do as little or as much content jobs as you want

Get paid without the wait

Receive payment within 14 days of content approval

Grow your UGC business

Leave outreach and sales behind, and focus on producing the best content

Join the community

Join our incredible UGC creator community on Slack and connect with fellow creators

Hands-on support

We'll provide coaching, events and training on how to be a great UGC creator

Ready to create?

We can't wait to see your application. Apply today to join Twirl and start working with inspiring brands!

Apply

Help us make content marketing authentic

We are aiming to revolutionise the global creative services industry and rethink how creative production is done.

And we need you to make it happen! Apply to join our journey and make content more authentic for the most inspiring brands and agencies.

Apply now

Learn more

What does Twirl do?

Twirl is a UGC platform that connects talented creators like you with exciting brands and agencies. We work with a wide range of companies — from fast-growing startups to global enterprises — all looking for authentic content to reach and engage their audiences. Industries include health, wellness, beauty, cosmetics, pets, home & living, family & kids, gaming, consumer services, apps, travel, education, finance & insurance and more.

Once accepted, you’ll find available UGC jobs in your dashboard and can apply for the ones that match your style. If selected for a campaign you applied for, you’ll get a clear full brief, create the content, and upload it directly on Twirl for approval. As soon as your content is approved (both from us and the brand), you’ll receive the compensation stated in the brief when you applied within a few days.

We take care of all the brand communication — acting as the superhero in between — so both sides can focus on what they do best. We know what it takes for you to create strong content, and we guide brands on what’s needed. With one simple source of communication, the process is smoother, easier, and proven to deliver the best results.

Why should I join?

We make it easier for you to find UGC work with awesome consumer companies and agencies that pay well and on time - the compensation ranges from $90 - $300+ USD per project (depending on the number of extra hooks or variations)! By joining Twirl you can leave outreach and sales behind and just focus on what you do best - creating authentic content!

Our platform gives you greater access to a steady stream of amazing brands and takes away the painstakingly time-consuming process of getting traction going with your UGC business. On Twirl there is no direct outreach, cold emailing, no email back-and-forth etc, which means you can create waaaay more content and make more money in the long run.

What are the benefits of becoming a Twirl Creator?

First and foremost, the compensation rate on Twirl is the highest compared to other UGC platforms out there! Oh, and don’t forget the free products you’ll receive from brands you work with.

Creators are the heart of Twirl because without our highly professional and skilled creators, we have nothing to offer. We want to support you as best as we can, and that’s why we are currently in the process of setting up a Creator University that would share advice from industry experts, host classes to enable you to grow your UGC business and improve your content creation.

What is the process to becoming a Twirl Creator?

Once you complete the application form, we’ll review your video & socials within a week get back to you. If successful, we’ll then send you an invite to complete your Twirl Creator profile! Once you set up your full Twirl profile, the exciting part begins: You’re an official Twirl Creator!

Are you a UGC agency?

We’re not a traditional UGC agency. Twirl is a platform that uses technology to make the whole process faster and easier — from matching brands with the right creators to managing briefs, content delivery, and payments. That means no endless back-and-forth emails and no slow manual processes. At the same time, we offer agency-style support for both brands and creators, because we know campaigns sometimes need extra care and guidance. In short: you get the speed of a platform with the support of an agency.

What are your requirements?

A smartphone and ability to create great quality content! Remember: A strong intro video and UGC portfolio make the difference. We strictly vet creators, so give it the best you can! What you definitely don't need is followers - after all, we focus on producing stellar UGC.

I’m brand new to UGC, can I still apply?

Of course! We care about quality, not experience.

Do I have to edit my content?

Yes, basic editing skills are needed. All projects require a version with at least (native-looking) subtitles and the clean edit (without any subtitles or music). Sometimes only the raw footage will be required, other times you might be asked to edit, and this could include adding subtitles, cutting, music or filters.

How much do I get paid as a UGC creator and how?

Our compensation usually ranges from $90-$300+ USD per project (depending on the number of extra variations requested). Payment is automatically released within 14 days of brand approval. We partner with Lumanu to process your payouts securely and hassle-free worldwide. The rate also depends on video duration, whether a physical product is involved and how many creators are willing to do the job.

What if my usual rates are higher than what Twirl is offering?

Our compensation usually ranges from $90-$300+ USD per project. If you usually charge more than that, you should still apply because there might be projects coming in that pay more than our usual rates.

Do you take a fee from the advertised compensation?

The advertised compensation on the brief you'll see on the dashboard is 100% yours. Once content is approved, we process your payout through Lumanu. Depending on your location and bank provider, there might be small bank transaction fees for international withdrawals from your Lumanu account to your connected bank account that are outside of our control.

Do you operate globally?

At the moment we mainly work with creators from the UK, US, Germany, France, Italy, Spain and the UAE, but we have more and more projects coming in from other countries! Please apply and join Twirl so we can hit you up when we expand our services.

How does it work with usage rights?

By signing up to Twirl, you are agreeing to the allow a 100% usage license for the company's paid ads, organic social media, website or email you'll be working with and Twirl. However, we do not ask to transfer IP rights to the client to protect your identity and rights on your content piece. We always ensure that your content is not used for any indecent, obscene, threatening, discriminatory or harassing purposes and will not be used on platforms or pages other than the customer's website and social channels.

There is also an extra compensation for whitelisting projects where you grant permission to your content/post for a 30-day period.

Do I have to provide revisions?

If you receive a revision request after uploading content, it means that the content does not fit the brief given or a mistake has been made. You won’t get penalised for this, just asked to fix the issue and re-upload!

On Twirl, customers can request adjustments to the completed piece you've sent their way. This can be for:
- Errors in the piece you've submitted, such as missing brief details or grammatical/spelling mistakes. This can include complete re-dos if there's a strong mismatch between what was requested and what you've submitted (in such cases, it's good to reach out to us so we can help assess as well).
- Adjustments to the final piece to help shape it up to what they're looking for, such as correcting the style, or elaborating on a specific point in the brief

What revisions don't cover
Revision requests aren't intended to build on an existing brief. If the customer is asking for additional points to be covered that weren't part of the original brief, please reach out to us so we can help assess and see if the ask is reasonable or requires additional compensation.