Flexible & simple pricing

Premium UGC, with no strings attached: Whether you’re a growing brand, global agency or enterprise, or somewhere in between, Twirl offers flexible plans tailored to your needs.

How many videos do you need?

Choose currency

10
Videos
10
Price per video
$170
$320
30% Off
Total price
$7600
Purchase in bulk an save up to 30%. Use up your video credits anytime, credits never expire.
Looking for more support?

Our self-serve option is great if you know what you need and want full control. But if you’re short on time or want expert input, we now offer a managed service.

Find out about our discounts and support for women- and minority-owned companies here.
Affordable UGC prices
1 video credit includes
Full social usage included
(including paid)
Professional brief review
Flexible video length
Made by a premium creator
Free multi-format-delivery
Dedicated project supervisor
Free raw & edited version
Post-production editing
Professional content review
Revisions included
Self-Serve UGC
Get access to our premium creator network and use the Twirl platform independently to request content whenever you need it.
Each video includes
Full usage rights included
(including paid social)
Free kick-off strategy session for your first brief
Professional brief review
Flexible video length (15-60+ sec)
Access to a global premium UGC creator network
2 formats included
Account manager via email or Slack
Raw edit and final edit included
Professional content review
Post-production editing
2 revision rounds included
Multi-user platform access
From £180/video
Min. purchase of 4 to get started
Find out about our discounts and support for women- and minority-owned companies here.
Popular
Managed Service
Opt in for our managed service if you're lacking the time, team or expertise. Our team crafts strong concepts for you, ready to use on the Twirl platform.

Learn more →
Everything in self-serve, plus:
Creator costs included
Kick-off call with dedicated creative strategist
Full creative research & competitor analysis
Brief development, ready to use on Twirl
Custom creator recommendations
Flatrate one-off packages
From £1,920/campaign
Based on 2 new concepts, with 3 variations
Enterprise
Get hands-on support from Twirl’s team. Perfect for teams running more complex content campaigns or looking for more project support throughout the process.
Everything in self-serve, plus:
Custom agreements or terms
Creator NDAs
Hands-on support on complex campaigns (e.g. on-location videos)
Dedicated creator onboarding
Custom invoicing solutions
Monthly or quarterly catch-ups
Multi-user platform access
Self-Serve UGC
Get access to our premium creator network and use the Twirl platform independently to request content whenever you need it.
Each video includes
Full usage rights included
(including paid social)
Free kick-off strategy session for your first brief
Professional brief review
Flexible video length (15-60+ sec)
Access to a global premium UGC creator network
2 formats included
Account manager via email or Slack
Raw edit and final edit included
Professional content review
Post-production editing
2 revision rounds included
Multi-user platform access
From $325/video
Min. purchase of 4 to get started
Find out about our discounts and support for women- and minority-owned companies here.
Popular
Managed Service
Opt in for our managed service if you're lacking the time, team or expertise. Our team crafts strong concepts for you, ready to use on the Twirl platform.

Learn more →
Everything in self-serve, plus:
Creator costs included
Kick-off call with dedicated creative strategist
Full creative research & competitor analysis
Brief development, ready to use on Twirl
Custom creator recommendations
Flatrate one-off packages
From $2,420/campaign
Based on 2 new concepts, with 3 variations
Enterprise
Get hands-on support from Twirl’s team. Perfect for teams running more complex content campaigns or looking for more project support throughout the process.
Everything in self-serve, plus:
Custom agreements or terms
Creator NDAs
Hands-on support on complex campaigns (e.g. on-location videos)
Dedicated creator onboarding
Custom invoicing solutions
Monthly or quarterly catch-ups
Multi-user platform access
Self-Serve UGC
Get access to our premium creator network and use the Twirl platform independently to request content whenever you need it.
Each video includes
Full usage rights included
(including paid social)
Free kick-off strategy session for your first brief
Professional brief review
Flexible video length (15-60+ sec)
Access to a global premium UGC creator network
2 formats included
Account manager via email or Slack
Raw edit and final edit included
Professional content review
Post-production editing
2 revision rounds included
Multi-user platform access
From 280€/video
Min. purchase of 4 to get started
Find out about our discounts and support for women- and minority-owned companies here.
Popular
Managed Service
Opt in for our managed service if you're lacking the time, team or expertise. Our team crafts strong concepts for you, ready to use on the Twirl platform.

Learn more →
Everything in self-serve, plus:
Creator costs included
Kick-off call with dedicated creative strategist
Full creative research & competitor analysis
Brief development, ready to use on Twirl
Custom creator recommendations
Flatrate one-off packages
From 2,320€/campaign
Based on 2 new concepts, with 3 variations
Enterprise
Get hands-on support from Twirl’s team. Perfect for teams running more complex content campaigns or looking for more project support throughout the process.
Everything in self-serve, plus:
Custom agreements or terms
Creator NDAs
Hands-on support on complex campaigns (e.g. on-location videos)
Dedicated creator onboarding
Custom invoicing solutions
Monthly or quarterly catch-ups
Multi-user platform access

Powerful add-ons

Variations
Looking for extra hooks or CTAs for your videos? Add variations to your package and use them whenever need them.
£60/$80
Lifestyle image
Get your product into the hands of a creator for authentic lifestyle images, perfect for your socials or website.
£50/$60
Whitelisting/Spark Ads
Spark ads/whitelisting let brands boost creators' posts as paid ads, with creators posting organically on their channel for 30 days.
Upon request
Variations
Looking for extra hooks or CTAs for your videos? Add variations to your package and use them whenever need them.
£60/$80
Lifestyle images
Get your product into the hands of a creator for authentic lifestyle images, perfect for your socials or website.
£50/$60
Whitelisting
Spark ads/whitelisting let brands boost creators' posts as paid ads, with creators posting organically on their channel for 30 days.
Upon request
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3

Self-serve vs. managed

Full control when you want it. Expert support when you need it.

Brief & Script Creation
Kickoff Call & Brand Deep Dive
Competitor & Trend Research
Dedicated Creative Strategist
Creator Selection
Project Management
Revisions & Feedback Loop
Post-Production Editing
Pricing
Self-serve
You provide your own
✅  You choose
✅  In-platform
Pay per video
Managed service
✅ Included
✅ Included
✅ Included
✅ Included
✅  Choose or let us select/recommend
✅  In-platform
Flat-rate packages incl. creator costs

Built to save time,
budget and headaches

Flexible pay-per-video
Dedicated support
Costs
Creator quality
Turnaround time
Content quality
Creative strategy support
Control over content
$
High
Within 10 days
High
In-house
$$
(including salaries)
Uncertain
Unpredictable
Uncertain
Agencies
$$$
Usually good
3-4 weeks
Good
Other platforms
$
Uncertain
Days
Uncertain

FAQs

What does Twirl do?

Twirl is your content creation partner in producing authentic and engaging UGC (user-generated content) through a network of vetted, diverse UGC creators. We make high-quality UGC creation scalable and efficient.

What kind of content can your creators make?

Our creators specialize in short-form UGC videos that convert. That includes unboxings, testimonials, how-to demos, “TikTok made me buy it” style videos, product comparisons, before-and-after clips, and anything that looks native to TikTok, Instagram Reels, Meta, YouTube or even Pinterest, all tailored to paid ads, organic content, or landing pages.

Do you offer support or is it fully self-serve?

We do both. You can either plug into our platform and start briefing on your own, or let our team handle the full creative strategy, from scriptwriting to creator briefing, so you get performance-driven content without lifting a finger.

Learn more about our Managed Service here.

Why is Twirl more expensive than other UGC platforms?

Twirl might not be the cheapest option at first glance — but that’s because everything you actually need is already included. While many platforms advertise lower base rates, they often charge extra for things like revisions, “premium” creators (which we believe should be the standard), different aspect ratios, and format changes. These add-ons add up quickly and often make those platforms more expensive in the long run.

At Twirl, all those “extras” come as standard. The only additional cost is for entirely new variations. What you see is what you get, no surprise fees.

Another major difference is the level of service. Every campaign gets a dedicated project manager who oversees everything from creator communication to timelines and deliverables. Whether you prefer Slack, or email, we’ll set up a direct channel with you so you’re never left chasing updates.

Do you charge a platform fee or is this a subscription?

No platform fees, no subscriptions, no commitment. It’s pay-per-video — you only pay when you need content.
The price is always the same, no matter which creator you work with. No back-and-forth negotiations, no surprises.

You can budget with confidence knowing exactly what each video will cost.

What type of brands do you typically work with?

We work with growing brands, consumer companies, and agencies across beauty, wellness, food & bev, fitness, home, travel, consumer services and software, pets and more — from scrappy teams to established companies spending £100k+/month on ads. If you care about high-quality, authentic content that drives results, we’re probably a fit.

Do you have a money-back-guarantee?

We are so confident in our creators' talent that, if you're really not happy with the content you receive, we offer a video credit refund of content you don't like and wouldn't want to use. Remember, revisions are included and we always encourage brands & agencies to send any edit revision requests first to give the creator the chance to amend. You can use refunded video credits on a new campaign with a new creator selection. Please note that refunded credits for assets cannot be downloaded and used on any platform, website or other channels.

Do you offer revisions?

Yes, if something doesn’t match the original brief, we’ll make sure it’s revised at no extra cost. We don’t offer revisions for changes that weren’t part of the original brief, so it’s important to include all key details upfront. But don’t worry, we’ll guide you through the process to make sure your brief sets everything up for success.

Do you offer discounts?

We don’t offer general discounts, but we’re proud to support certain founders through our Underrepresented Founder Initiative. This program is designed for women- and minority-owned businesses to help ease some of the financial challenges of marketing.

If your business qualifies, you can benefit from discounted pricing options as part of this initiative. Learn more about the initiative here.

Can I add multiple variations (Hooks, CTAs, etc.)?

Every video produced through Twirl is one single video, but we also allow you to purchase extra variation credits for a small fee. You can add as many variations as you would like to video projects. You can even re-open previous projects is you would like the creators to produce more variations of an ad that works!

How can I use my video credits?

Our pricing is fully flexible. You can top up your video credit balance with any amount, at any time. The only requirement is a minimum first purchase of 4 video credits. After that, you’re free to buy as many (or as few) credits as you need. Use them over a week or a year — your credits never expire.

With Twirl, you only pay the per-video price. No onboarding fees, no platform charges, no monthly commitments, and no confusing package pricing like other platforms.

How long does it take to get content?

Our standard turnaround time is 7–10 days, though many creators deliver faster.

That said, great UGC can take a little time. Many of our creators have families, full-time jobs, or rely on kids or pets to feature in the content — so they often wait for the right moment, setting, or lighting to capture something that feels natural and high-quality.

If your campaign involves a physical product, the timeline starts once the product has been received. If there’s no physical product (e.g. an app or digital service), the timeline starts as soon as a creator has been assigned to your campaign.

Do I need to provide the full brief?

Many of our customers use the platform self-serve, so you can create your own brief using our Brief Builder and order content on demand.

But if you’d like more support (maybe you’re not sure what type of videos to produce or want help shaping your strategy), we offer a managed service. Our team will help with full creative research, ideation, and building a performance-focused brief for you. Learn more about our Managed Service here.

Do you have influencers?

We are not an influencer platform. Most of our content creators focus on creating the most engaging content for you to run on paid ads or posting organically. We do offer creator whitelisting which is where creators post and allow you to put money behind the post, however most creators have <10k followers.

How does it work with usage rights?

You get a 100% usage license for all of the content you produce and approve on Twirl. The content is yours to use for organic, paid social, website, or email. Usage rights can be a complex topic so if you'd like to learn more about how usage rights work at Twirl, do not hesitate to reach out so we can clarify any concerns.

Do you work with agencies?

Yes, we do offer our UGC services for agencies that would like to leverage our platform for their clients. Get in touch with our team to learn more!

What locations do you operate in?

We are currently focused on the UK and US market but do also have a great network of creators in the EU (Germany, Italy, France, Spain) and Australia. Our team is globally remote operating across multiple timezones.

The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 5000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.