Company Name: TRIP Drinks

Industry: Beverage

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Company Overview

TRIP Drinks is the UK's leading premium CBD brand, celebrated for its innovative wellness products infused with CBD and adaptogens, designed to promote natural relaxation and well-being.

Challenge

In preparation for the launch of their new Mindful Blend on TikTok, TRIP aimed to effectively tap into the platform's highly active user base with a keen focus on ensuring their content felt as natural and native as possible. 

With already having a history of whitelisting success on Meta, TRIP were confident that our Whitelisting process would be the winning formula for achieving their goals.

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Solution

Along with producing the original content on Twirl, TRIP added Whitelisting to heighten their content visibility. By whitelisting an organic TikTok post, TRIP ensured the platform’s algorithm reached a broader audience beyond its initial organic reach. 

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Outcome

The whitelisting add-on proved highly effective, resulting in the organic post achieving an additional 622K views. This significant increase in reach not only increased TRIP's brand presence but also contributed to heightened engagement, including increased profile visits and interactions.

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Impact

• Reached an additional 622K people on TikTok.
• Enhanced brand visibility and engagement on TikTok.

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 “Whitelisting is a really strong strategy for all stages of the funnel for brands looking to hit their KPIs. It's also a great way for content creators to get more exposure.” 

- TRIP Drinks

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Twirl's UGC Creator, Alice, partnered with TRIP for their Mindful Blend launch, and achieved remarkable results through our Whitelisting collaboration:

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• Performance Metrics: Alice's TikTok post with TRIP saw views skyrocket from 330 to 627K within one day of whitelisting. This surge in visibility also led to 1,312 profile visits, marking a significant increase in engagement.
• Creator Growth: Whitelisting helped Alice's personal brand by boosting views, likes, comments, and saves on additional content on her platform.

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“As a new creator, googling whitelisting can bring up lots of confusing articles but it’s definitely not something you should overthink! 

In really simple terms, you upload a video which appears on your social media page, but the code you generate and provide to the brand also means it is pushed out as a spark ad. Whitelisting is an amazing way to build exposure for the brand you are working with but also for yourself. 

My recent TikTok with Trip was a spark ad and went from 330 views to 627K in a day once the brand had generated the ad. 

Following on from this ad I had 1312 profile visits which is an increase of over 1000% which led to other pinned TikToks and recent posts getting more views, likes, comments and saves! 

To date, it is my most successful post and I highly recommend that creators consider whitelisting more as an essential tool that can help build their personal brand and gain exposure rather than see it as just a UGC service add on.”

- Alice (UGC Creator @ Twirl)