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Useful Guides & e-Books

Get access to free guides and downloads that give you powerful insights into the world of UGC and content marketing.

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A practical guide for agencies offering UGC to clients. Learn how to position UGC in your proposals, shape briefs that creators can deliver against, and build a workflow that gives you more content without adding strain to your team.

The Agency’s Guide to UGC

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A practical eBook for brands and agencies planning this year’s campaigns. Packed with creator survey data, timelines, and strategies, the guide shows how to brief UGC creators, avoid last-minute chaos, and build content that cuts through the noise during the busiest shopping weekend of the year.

The Black Friday Creator Marketing Guide 2025

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Street interviews are a social media favourite. But before you hit record, make sure you’ve got the right permissions in place. This simple, brand-friendly consent form covers all the basics so you can create, post, and promote with confidence.

The Consent Form You Need for Filming Street Interviews

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Want to build brand advocacy with Gen Z in 2025? Our Gen Z UGC Playbook breaks down everything you need to know about reaching this generation through content that actually connects—creator-led, community-driven, and built for the platforms they live on.

The Gen Z UGC Playbook Brands Can’t Afford to Ignore

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For creators: Elevate your UGC game and thrive in 2025: This free guide is packed with everything you need to create content that connects, inspires, and converts. Whether you're just starting out or an experienced creator, these strategies, tips, and tools will help you stay ahead of the curve.

The UGC Creator Guide You’ll Wish You Had Sooner: The Secrets to Successful UGC Creation in 2025

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Looking to make the most of your marketing efforts in 2025? Our 2025 Content Calendar is packed with key dates, fresh content ideas, and monthly themes to help you stay ahead.

Never Run Out of UGC Ideas Again — Steal This 2025 Calendar

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Curious about the future of marketing? This eBook recaps our recent event with Grad Girl Marketing, where industry experts shared insights on UGC and its role in shaping marketing strategies. It's packed with practical advice for marketers looking to enhance their UGC knowledge!

The Future of Marketing (Event): Our Top Takeaways

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Are you ready to take your email marketing to the next level? This eBook is for brands and marketers looking to create authentic connections with their audience through email. In collaboration with MailFlow, learn how user-generated content (UGC) can improve your email campaigns.

Your Email Open Rates Are Dying — This UGC Guide Revives Them

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This free eBook breaks down how top skincare and beauty brands are using authentic creators to build trust, boost engagement, and drive sales — without the influencer price tag.

The UGC Strategy That Builds Beauty Empires: UGC Guide for Beauty & Skincare Brands

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