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The Ultimate Guide to Using UGC for Email Marketing Success

Are you ready to take your email marketing to the next level? This eBook is for brands and marketers looking to create authentic connections with their audience through email. In collaboration with MailFlow, learn how user-generated content (UGC) can improve your email campaigns.

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Are you ready to take your email marketing to the next level? This eBook is for brands and marketers looking to create authentic connections with their audience through email. In collaboration with MailFlow, learn how user-generated content (UGC) can improve your email campaigns.

Connecting with your audience is more important than ever, and user-generated content (UGC) is a powerful way to do that.

This eBook is brought to you by Twirl, in collaboration with MailFlow. MailFlow is a boutique studio that specialises in email marketing for fashion, beauty, wellness, and lifestyle brands.

Together, we explain why UGC matters and how you can effectively incorporate it into your email campaigns.

Here’s what you’ll find inside:

Understanding UGC and Its Value in Email Marketing

We clarify what UGC is and how it differs from influencer marketing. You’ll see why it should be part of your strategy.

Email is the Top Channel for Community Building

Learn how personalised emails create strong connections and a sense of belonging. We share examples of successful campaigns to inspire you.

Types of UGC to Include in Emails

Explore different forms of UGC you can add to your emails to keep content engaging.

Segmenting Emails with UGC

Get practical tips for segmenting your email list and using automation to tailor campaigns based on UGC.

Measuring the Success of UGC in Email Campaigns

Find out which key metrics to track and best practices for optimising your UGC-driven email efforts.

How to Source UGC for Your Email Campaigns

Learn simple ways to collect UGC and use it effectively in your emails.

Download the eBook for practical insights and strategies on incorporating UGC into your email marketing. This guide will give you the tools to strengthen your customer connections and improve your email campaign results!

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The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a creator, we bring together 1500+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.