‍Company Name: Octopus Legacy

Industry: Charity and Fundraising

Company Overview

Octopus Legacy redefines how we think about end-of-life planning. While many associate this process with legalities like wills and life insurance, Octopus Legacy emphasises the human element: the question of what one will leave behind. Their platform encourages people to share more than just financial assets - such as voice notes, playlists, recipes, and videos. This collaborative approach allows individuals to co-create their legacies with friends and family, ensuring that their stories and memories endure beyond their lifetime.

Challenge

Before collaborating with Twirl, Octopus Legacy faced difficulties in producing engaging video content that resonated with their charity partners. Many charities had limited budgets and resources, which hindered their ability to create impactful messaging. They needed a way to generate cost-effective, engaging videos that could effectively communicate their missions and inspire potential donors.

Solution

Octopus Legacy turned to Twirl for a solution, using user-generated content (UGC) videos to meet their content needs. UGC provided a cost-effective way to produce a variety of engaging videos that charities could use across different platforms. Plus, with Twirl's diverse network of creators, Octopus Legacy was able to easily match creators with charities based on their location.

‍Outcome

Producing UGC on Twirl led to a significant increase in content collaborations with multiple charities, by providing a range of different videos that charities could use, as well as offer tailored versions.

Many of our creators who collaborated with Octopus Legacy had personal connections to the charity partners, which resulted in bringing their unique stories to life, making the narratives more compelling and relatable.

Impact:

Enhanced Content Quality: Creators with personal ties to the charities shared unique stories, making the videos more engaging and relatable.

Cost-Effective Solutions: UGC provided a way to create a variety of videos without straining budgets for charity partners.

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