Company Name: Treatwell

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Industry: Hair & Beauty Technology

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Company Overview

Treatwell is Europe’s leading booking platform and salon management software, connecting over 55,000 salon partners across 13 countries and handling up to 1 million bookings monthly. They empower hair, beauty, and barber professionals by simplifying booking processes and linking them with clients who value quality service.

Treatwell’s mission is to bring the hair and beauty industry online, offering clients the freedom to book their perfect salon experience anytime, anywhere.

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Challenge

Before partnering with Twirl, Treatwell faced a significant content bottleneck. After relaunching their B2C paid social campaigns on Meta, they saw early success but struggled to maintain a diverse content pool, leading to ad fatigue. Additionally, they were eager to explore TikTok, a platform well-suited to their target audience, but knew that high-quality UGC would be essential for success. Building and managing creator relationships from scratch seemed overwhelming and time-consuming, leaving Treatwell in need of a streamlined solution.

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Solution

Using Twirl's flexible, pay-per-video model, Treatwell successfully created high-quality videos in both English and German with a diverse range of creators. We streamlined the process by managing all creator communication, saving Treatwell valuable time and only involving them when necessary.

Our seamless process allowed Treatwell to focus on strategic tasks while Twirl handled the heavy lifting of UGC creation, eliminating the need for building creator relationships from scratch.

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Outcome

Producing UGC content through Twirl became a key asset in Treatwell’s acquisition-focused campaigns. In the UK, the click-through rate (CTR) for their UGC ads were double that of non-UGC content, reflecting higher engagement. 

In the DACH region, their UGC ads produced through Twirl achieved a CTR almost 80% higher than non-Twirl assets. 

Treatwell is now exclusively using Twirl for UGC content in their TikTok campaigns, after receiving better conversion results compared to previous campaigns using non-Twirl creatives.

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Impact

• Double CTR: In the UK, Twirl UGC ads doubled the CTR compared to non-UGC content.
• 80% Higher CTR: In the DACH region, Twirl UGC ads achieved nearly 80% higher CTR than non-Twirl assets.‍
• Better TikTok Conversions: Treatwell’s TikTok campaigns, exclusively using Twirl content, saw improved conversion rates.

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“Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."

- Sarah, Treatwell

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