Start Small, Scale Big: UGC as a Growth Tool
Join Rachel Nielsen, Content and Creative Strategy Lead at Twirl, and Rebecca Fowler, Community Growth Manager at Interflora, as they discuss how Interflora scaled UGC from small, manageable projects to a core element of their marketing strategy—and how you can do the same 💐
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If you've been struggling to justify UGC as a marketing spend or aren’t sure how to take that first step, this webinar is for you!
Join Rachel Nielsen, Content and Creative Strategy Lead at Twirl, and Rebecca Fowler, Community Growth Manager at Interflora, as they discuss how Interflora scaled UGC from small, manageable projects to a core element of their marketing strategy—and how you can do the same 💐
You can still see significant value by starting small with UGC. We’ll show you how UGC can drive community growth, enhance brand success, and deliver real marketing ROI, even if you’re just starting out.
🌸 In this session, you'll discover:
- How to advocate for more UGC budget and demonstrate its value with clear ROI.
- How starting small with UGC can lead to significant wins over time.
- How UGC fits seamlessly into your broader marketing mix, including influencer partnerships.
Ready to plant the seeds for UGC success? Start small, grow big, and watch your brand bloom 🌻
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