Can B2B UGC Actually Work? Yes—Here’s How.
UGC isn’t just for B2C brands. Many assume UGC isn’t "corporate enough," but we’re here to show you how to find the perfect balance.
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UGC isn’t just for B2C brands. More B2B companies are using it to attract the right brands, generate leads, and make their marketing feel more engaging and platform-native—without losing professionalism. Many assume UGC isn’t "corporate enough," but we’re here to show you how to find the perfect balance. Rachel (Content & Creative Strategy @ Twirl) is joined by guest speaker Anna Tankel (Fractional B2B Head of Growth) to break down how B2B brands can leverage UGC to establish brand authority and drive real business impact.In this session, you'll discover:
👉 Why UGC works for B2B – Busting the myth that it’s only for consumer brands.
👉 Who you’re targeting – How UGC influences decision-makers through end-users.
👉 How to get started – Key steps to create authentic, effective B2B UGC.
If you work in marketing for a B2B brand or an agency trying to get your clients on board with UGC, this session is for you. We’ll give you the confidence—and the roadmap—to make it work.
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