To help you navigate the UGC industry, we've compiled a list of key terms you should know. From whitelisting to evergreen content, let's explore the UGC terminology that will elevate your brand and engage your audience!
Traditional advertising often falls short in capturing the attention and trust of modern consumers. The reason UGC is now a powerful marketing strategy is because the content feels more like a genuine recommendation from a friend than a polished advertisement.
Let's learn the key UGC terms you should know to help navigate your UGC strategy journey. By familiarising yourself with these essential terms, you can navigate your UGC strategy with confidence and precision!
Running an ad via a brand’s Business Account/Ad Manager that appears to run as another account (likely a creator or another publisher). The brand still pays for the ads, sees the ad in Ads Manager like they would any other ad, and gets all the data.
This is where the creator posts organic content on their own profile and includes the "paid partnership" toggle in their post and tags the brand. They also need to enable the brand's ability to use the post in advertising. Once the brand accepts, the organic post can be run as a branded content ad through Ads Manager using the "Existing Post" feature in the ad setup section, and the "Branded Content" tab.
🔗 Visit our ‘Whitelisting for Better Ad Performance’ blog to learn more!
A creative brief serves as the guiding document for UGC campaigns, outlining objectives, target audience, messaging, and creative direction. It's the foundational blueprint that ensures alignment and clarity among all stakeholders involved in the campaign's execution.
A/B testing is a methodical approach to experimentation, where variations of content or campaigns are tested against each other to determine which achieves the most favourable results.
Aesthetic refers to the visual identity and style adopted by a brand, encompassing elements such as colour palettes, typography, and imagery. Establishing a cohesive aesthetic enhances brand recognition and fosters a consistent brand experience across all UGC channels.
The hook is the compelling element within UGC content that captivates the audience's attention and entices them to engage further. It serves as the initial point of intrigue, prompting viewers to delve deeper into the content or take desired actions.
Angles mean the different viewpoints or approaches used when creating content. It could be anything from showing how customers feel about a product to giving a behind-the-scenes look at how something is made. These angles help create interesting and diverse content that connects with people in different ways.
B-roll comprises supplementary footage used to enrich the primary content, providing context, depth, and visual interest. Incorporating b-roll enhances the storytelling aspect of UGC, elevating the overall production value and engaging the audience more effectively.
Evergreen content refers to timeless and perpetually relevant material that retains its value over time. Within UGC strategies, evergreen content serves as enduring assets that can be repurposed across various platforms and campaigns, ensuring sustained audience engagement.
Paid ad content refers to promotional material that companies pay for to increase their visibility and reach. Even though user-generated content (UGC) relies on authenticity, incorporating paid ad content into UGC campaigns can help broaden their reach and influence. This strategy can enhance organic engagement and make the overall campaign more effective.
Organic content refers to user-generated content that naturally spreads and is shared without any paid promotion. It represents genuine interactions and contributions from users, building authentic connections and community engagement.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 2000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.