Ring in the New Year with affordable, authentic content! User-generated content (UGC) is the perfect way to connect with your audience through short-form videos and micro creators. Learn how to integrate UGC into your New Year campaigns from celebrating the countdown to staying on track with resolutions, keeping your brand relevant all year.
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The New Year is a time for fresh starts, new goals, and a lot of excitement.
As people reflect on the past year and set their sights on the future, brands have a new opportunity to connect with audiences in an authentic way. User-generated content (UGC) is great strategy for that connection - it’s real, relatable, and cuts through the noise of typical advertising.
But how do you use UGC in a way that actually connects during the New Year?
From the high energy celebrations of New Year’s Eve to the quiet moments of reflection on January 1st, there are lots of opportunities to bring UGC into the picture. If you’re looking to showcase your product in short form UGC videos or work with micro creators for paid ads, UGC is an affordable way to amplify your message while making sure it’s personal and genuine.
Let's break down how UGC can work at different stages of the New Year, so you can use it to make your campaigns feel relevant and real, all month long.
New Year’s Eve is all about fun, energy, and celebrating with friends. UGC can help your brand explore this excitement in ways that feel natural and real. It’s about showing how your product is part of the celebration, not just selling it.
Why this works: UGC feels personal, and viewers relate to real people celebrating their special moments. This content makes people feel like they're part of the action, encouraging more shares, comments, and engagement.
January 1st marks the start of a fresh chapter. People are ready to get back into their routines or start new ones, and your brand can play a part in that transition. UGC is perfect for showing how your products fit into daily life, whether it's for mindset, fitness, or productivity.
Keep it light and relatable. This is a time to build emotional connections - not push sales. Let creators share their goals and successes with your product naturally.
When the clock strikes midnight, that’s when the New Year resolutions begin. UGC can help ignite that motivation and set people up for a successful start to the year. It could be fitness goals, learning something new, or achieving a personal milestone, micro creators can provide the right level of inspiration.
Why micro creators: Micro creators are your everyday people, making them ideal for delivering authentic content.
As January progresses, it's easy for people to lose focus on their New Year’s resolutions. This is the perfect time to share stories that focus on real, steady progress rather than perfection. UGC from creators showing their small wins helps humanise your brand and makes your audience feel supported.
Why this works: Mid-January is when people may start to struggle with their resolutions. By showcasing how creators are making steady progress, these stories feel more relatable. They help keep audiences motivated by showing them that even small steps can lead to success.
The excitement of New Year's may pass, but your UGC campaign doesn’t need to end when January does. Instead, transform your New Year’s content into evergreen material that keeps your brand top of mind throughout the year.
Why this matters: Repurposing New Year’s content keeps your brand message consistent, showing your audience that your brand is here for the long haul. By continuing to feature relatable, ongoing UGC, you keep your community engaged, encouraging them to return throughout the year.
Think of it as your Pinterest for marketing, packed with boards full of ideas and inspiration from the internet to help your brand create authentic, engaging content.
New Year, New UGC 🥂🎆: Veganuary & Dry January
New Year, New UGC 🥂🎆: Try Something New
New Year, New UGC 🥂🎆: Reimagine Your Routine
With these boards, you’ll find practical inspiration for every aspect of your New Year’s campaign!
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 2000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.