With the right approach, you can make your Black Friday content work harder, saving time and money while building lasting connections with customers.
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Repurposing Black Friday videos? Yes, please. With a few strategic tweaks, you can turn that seasonal content into marketing material that keeps delivering. Repurposing UGC (also known as creating “evergreen content”) is a straightforward way to maximise the return on your investment in UGC Creator partnerships.
Let’s break down how to extend the life of your Black Friday content with clear, actionable strategies.
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Unboxing videos are a staple for Black Friday promotions. They showcase your product in its best light and generate excitement. To keep them relevant beyond Black Friday, shift the focus from timing to customer satisfaction. Label these clips as “Top Rated” or “Best Seller” product features.
Social proof is marketing currency, and positive reviews never go out of style. Dig into your Black Friday UGC creator content and pull out clips where creators share their favourite features or moments. Turn these into bite-sized social posts, website testimonials, or even product page snippets.
Nielsen reports that 92% of consumers trust earned media, such as testimonials, more than traditional ads. By turning creator endorsements into shareable content, you’re using trust to influence new buyers. This shows the power of authentic social media ads when executed with the right kind of UGC.
A high-performing Black Friday post doesn’t need to be retired. Strip away time-sensitive references, like sale-specific language, and reframe the content with updated captions. For example:
This approach lets you recycle successful content without feeling outdated. 65% of marketers who repurpose content save time and improve ROI, according to HubSpot. Repurposing user-generated content is one of the most efficient ways to maintain consistent engagement and improve ROI on your creator content.
Take the clips where creators show how your product fits into their daily routine. Maybe it's a kitchen gadget that helps with weeknight dinners or a skincare routine that helps them feel confident all year long. These are timeless selling points, and when you position your products as part of an everyday lifestyle, it keeps your content relevant long after the Christmas season.
This is a perfect example of how UGC creators can help build authentic social media ads that align with lifestyle marketing, ensuring the content’s relevance extends well beyond seasonal campaigns.
Post-holiday nostalgia can be a powerful emotion. Use shots of customers enjoying their purchases or celebrating their savings. Caption them with reflective sentiments like, “Here’s what made our customers smile last season.”
According to a report by AdWeek, 55% of consumers feel more connected to brands that share personal, reflective content. This type of post can keep the positive energy rolling into the holiday season and beyond, showcasing how user-generated content taps into customer emotions and fosters loyalty.
You’ve probably already got great tutorial-style content where creators demonstrate how your product works. Those are perfect for repurposing. Break them down into easy-to-follow guides or turn them into quick tips that can be shared throughout the year. Even a short clip can be made into a GIF that gives your audience bite-sized, useful info. Content like this keeps your audience engaged, and 68% of consumers say they prefer brands that offer helpful content.
According to Demand Metric, 68% of consumers prefer brands that offer helpful content. With UGC content creation tips like these, you can repurpose valuable creator-generated material into useful resources that provide ongoing value, even after the holiday season ends.
Creator-generated stories about how your product impacted their life are marketing gold. Whether it’s a heartfelt testimonial or a fun anecdote, transform these moments into longer posts or blog articles. Personal stories humanise your brand and help build a stronger connection with your audience. Research from Sprout Social shows that 76% of consumers are more likely to buy from a brand they feel emotionally connected to.
By sharing these real stories of customers and creators, you add an authentic, relatable layer to your marketing that resonates with potential buyers. These stories not only humanise your brand but also make your user-generated content more impactful.
Repurposing is efficient and cost-effective. You’ve already invested in the content—getting more mileage out of it increases its value without additional production costs. It also keeps your social feeds active and engaging, even when you’re between major campaigns. The beauty of repurposed content lies in its adaptability. It’s a tool that keeps your brand relevant and visible.
Instead of letting those great videos sit untouched, a few small edits can bring them back to life for the next big season or even everyday use. Plus, using what you already have lets you stay ahead of the game and focus on what's next.
Repurposing UGC not only saves time but also ensures that your content creators continue to provide value through the lifespan of your content.
Simple tweaks, big impact.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 2000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.