Struggling to decide on the right UGC creators? Most brands waste hours filtering applications. Learn how to ask the right questions to attract creators who align with your brand & deliver high performing content.
Let’s be real - finding the right UGC creators is harder than it looks.
You put out a campaign brief, get flooded with applications, and then… half of them don’t even match what you’re looking for. Some creators have great content but no real connection to your brand. Others look great on paper but don’t deliver content that resonates with your audience.
So, how do you cut through the noise and find creators who actually get it?
The answer is simple: ask the right questions.
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If you’ve ever tried hiring UGC creators, you know the struggle:
❌ Generic applications that don’t match your brief.
❌ Creators with a strong portfolio but zero alignment with your brand voice.
❌ Endless back-and-forth because the right details weren’t clear from the start.
Sound familiar? You’re not alone.
Most brands and marketing agencies waste hours sorting through the wrong creators, clarifying expectations, and chasing down missing information. Without a streamlined creator selection process, brands risk spending time and budget on content that doesn’t perform.
The solution? Better filtering. Better screening. Asking the right questions.
A creator portfolio only tells part of the story - it shows past work, but it doesn’t tell you:
When you ask strategic questions, you:
✔️ Get key details upfront - no more back and forth emails.
✔️ Find creators who genuinely connect with your brand (which = better content).
The result? Higher-quality UGC that feels authentic and performs better.
Before you start asking questions, it’s important to define what type of UGC creator actually fits your brand goals.
💚 Great for brands that want real, organic feeling testimonials. These creators already use and love your product.
💚 Ideal for visually striking content on Instagram & TikTok.
💚 If your goal is high engagement, content like product integrations or skits on TikTok, can make your brand shine.
💚 Perfect if you need credibility, like fitness enthusiasts for a supplement brand or a self care lover for a beauty brand.
Once you know your ideal creator type, you can start asking the right questions to filter out the wrong fits.
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These aren’t your basic “Drop your portfolio link” questions. These are efficient prompts to help you find the perfect creator fit:
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When brands ask the right questions, the difference is huge. Instead of sorting through hundreds of random applications, you get:
✅ Creators who fit your aesthetic & audience.
✅ Less back-and-forth.
✅ More authentic, high-quality UGC that drives engagement.
The takeaway? Don’t just look at portfolios. Ask the right questions.
Asking better questions is just one step out of the whole process. If you want to streamline creator selection, manage campaigns more efficiently, and get high performing UGC without the headache - there’s a much better way.
✨ Want to see how easy it is to ask the right questions on Twirl?
Book a free demo with Twirl and we’ll show you our additional new features that will save you more time, than ever before.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 3000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.