The internet had a busy summer đ„. Here's what we can learn from this summerâs viral trends.
Internet trends on social media come and go all the time, but how brands jump onto these moments can not only set them apart but also build a relatable connection with their audience. This summer, itâs been all about âbrat summerâ and âdemure summerâ - concepts that have majorly influenced how people talk, dress, and interact online.
These viral moments are more than just passing phases; they represent the online cultural and influences consumer behaviour in real-time. When brands include âInternet Speakâ in their ad campaigns quickly, they not only capture attention but also build stronger relationships with their audiences due to relatability.
Duolingo is famous for hopping on viral trends quickly and with humour. The brand frequently uses trending slang and internet phrases to stay relevant and connect with younger audiences on platforms like TikTok.
During âbrat summer,â Duolingoâs famous mascot leaned into the rebellious spirit, posting tongue-in-cheek content that resonated with Gen Zâs mood, earning them engagement and praise for being in touch with internet culture.
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A skincare brand known for its star-shaped acne patches, has filled their TikTok and Instagram with constant internet slang. Their marketing uses viral phrases like "skinimalism," "that girl," and "main character energy" to connect with their primarily Gen Z audience by using playful and relatable language.
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Gymshark has also been smashing it with internet speak by riding the wave of fitness-related trends like the âHot Girl Walk,â a viral TikTok trend that combines wellness, self-care, and empowerment. Gymshark cleverly integrated this internet trend with their own âStudio Girlâ collection, where women can shop the look for hot girl walks or coffee dates, encouraging their audience to participate and align their workout gear with this trend.
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Brands that understand internet culture and can adapt quickly to viral moments are often the ones that win big. This doesnât mean that you need to jump on every viral trend, but itâs about understanding your audience, aligning with their current mindset, and executing with impeccable timing.
As weâve seen this summer, whether itâs âbratâ or âdemure,â brands that speak the internetâs language and strike at the right moment have the power to turn a viral trend into a major marketing win.
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