Get ready to create impactful Black Friday campaigns using UGC! We include essential tips on what buyers expect in ads, creative UGC content ideas, and catchy hooks to capture attention this Black Friday.
Black Friday is one of the biggest shopping days of the year, and it’s your chance to turn shoppers into loyal customers. Your brand needs to cut through the noise and connect with potential buyers in a genuine way - and that’s when UGC enters the chat.
Buyers are on the hunt for the best deals, but they’re also looking for brands that align with their values. UGC not only helps you stand out in a crowded market but also create a genuine connection with your audience. It allows you to showcase real stories, making your brand relatable and trustworthy.
This is your chance to get noticed. UGC can introduce your brand to potential customers when they are most interested in your products. Make a strong first impression with authentic content that showcases how your offerings can meet their needs during this crucial shopping period. Don’t miss the opportunity to catch their eye!
People trust recommendations from real customers. When your audience sees authentic experiences shared through UGC, it builds trust and credibility. This social proof can significantly influence purchasing decisions, making shoppers more likely to choose your brand over competitors. Think about how a simple review or testimonial can turn a passerby into a buyer.
Your values matter. Today’s consumers want to support brands that reflect their beliefs. UGC that aligns with your mission and ethics not only reinforces connections but also builds loyalty. Show your audience that your brand stands for something beyond just making a sale, and you’ll cultivate a community of supporters.
Your audience craves authenticity and relevance in your messaging. They want to see real people using your products, not just polished ads that feel disconnected from their lives. Honest reviews and testimonials should take centre stage, as they highlight your product's benefits and real-world applications. Customers appreciate clear demonstrations of how your products fit into their daily routines or solve specific problems.
In addition to authenticity, they also look for practical elements in your ads:
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Here are some tailored ideas to set the tone for your Black Friday campaigns:
Create excitement with a series of unboxing videos featuring your products. This concept builds anticipation and engages your audience leading up to the sale.
Use UGC to curate gift guides that showcase how your products make perfect gifts. Highlighting how your items fit various lifestyles can help customers envision giving (or receiving!) them.
Encourage your audience to indulge in self-gifting during the sales. Position this as a chance to treat themselves—because who doesn’t deserve something special during the holidays?
When it comes to Black Friday, fresh and unique hooks can make all the difference. Here are a few hook ideas that will guarantee grab your audiences attention:
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Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 2000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.