Structure of UGC Videos: Organic vs. Commercial Use

Hey there! 🎬

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Ready to level up your User-Generated Content (UGC) videos? Whether you’re aiming to engage your audience organically or promote a brand commercially, understanding the key differences is crucial. Let's break it down!

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Organic vs. Commercial UGC Videos

Organic UGC Videos: Focus on building brand awareness, fostering community, and engaging your audience naturally. Less product-focused, these videos emphasise connection and authenticity.

Commercial UGC Videos: Aim to drive sales and promote products in a polished, professional manner. These videos highlight specific product benefits and encourage immediate action.

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Commercial UGC Videos

1. Hook:

Capture attention and set the sales context.

To make a lasting first impression, your hook needs to be compelling and immediate. The first few seconds of your video are crucial in grabbing your audience’s attention and setting the stage for your message.

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2. Body:

Deliver the main marketing message or product information.

This is the heart of your video, where you convey your message and integrate your product into the narrative. The key is to engage your viewers while smoothly incorporating your product’s features and benefits.

• Storytelling: Incorporate personal stories but keep them focused on product benefits.
• Subtlety: Balance between natural integration and a clear product focus.
• Variety: Use professional shots and angles to showcase the product effectively.
• USPs: Clearly articulate and demonstrate the product’s benefits, but don't overwhelm the viewer with a long list of the product benefits, stick to 1-3.

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3. Call to Action (CTA):

Drive immediate action.

Your CTA is where you prompt your audience to take the next step, whether it’s making a purchase, signing up for a service, or visiting your website.

• • Clarity: Strong and direct CTAs (e.g., “Buy now,” “Sign up today”).
  • Encouragement: Use urgency (e.g., “Limited time offer”).
  • Incentives: Offer discounts, free trials, or exclusive deals.

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Organic UGC Videos

Organic UGC videos are perfect for building brand awareness, fostering community, and engaging naturally with your audience. These videos focus less on the product and more on creating a genuine connection. These are some key considerations: 

• Trends: Follow current trends and use trending audios to stay relevant.
• Relatability: Use a relatable, sometimes comedic approach to connect with viewers.
• Brand Alignment: Ensure the content matches your brand’s vibe.

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Structure

While organic UGC videos don’t follow a strict format, having a loose structure can still be beneficial. Here’s how to approach it:

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1. Hook:

Your hook should be engaging but not overly forceful. It should naturally draw viewers in.

• Subtle Hook: Start with something intriguing or relatable that piques interest.
• Blend In: Use everyday scenarios or trending topics to make your hook feel organic.

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2. Value:

Your content should offer value to the viewer, whether it’s through entertainment, education, or aesthetics.

• Entertainment: Use humour or storytelling to keep viewers engaged.
• Education: Share useful tips, tutorials, or insights that your audience finds valuable.
• Aesthetics: Create visually appealing content that aligns with your brand’s style.

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3. Product/Brand Integration:

In organic UGC, the product should feel like a natural part of the story, not the focal point.

• Casual Mentions: Mention the product casually within the context of your story or activity.
• Show It in Action: Demonstrate the product in use without making it the main focus.
• Authenticity: Keep endorsements authentic and unscripted to maintain a genuine feel.

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Final Thoughts

By understanding the different purposes and best practices for organic and commercial UGC videos, you can create content that resonates with your audience and drives your brand’s desired outcomes. Happy creating, Twirl community! 🌟

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