Time for a Spring Clean: Refresh Your Twirl Portfolio & Land More Jobs 🌸

Hey Creators 🌷

When’s the last time you updated your Twirl portfolio?

If you’re still showcasing videos from six months ago or haven’t touched your bio since you signed up, it’s time for a serious refresh.

Brands are LOOKING — but they’re picky. The good news? We have their insider tips to help you stand out.

Here’s your Spring Cleaning Checklist to turn your Twirl portfolio into a client magnet: 💻💐

1. Your Bio Isn’t a ‘Nice to Have’ — It’s a Deal Maker (or Breaker)

🧹 Spring Clean Tip:
Update your bio to make it short, snappy, specific AND easy to read!

✅ Brands told us they love bios that are clear about your niche (e.g., skincare, fitness, tech).
✅ Mentioning specific platforms you specialize in (TikTok, IG Reels, YouTube Shorts) earns bonus points.
✅ Keep it professional but friendly — think “creative partner” not “influencer.”

📣 Brand Feedback:

"We’re more likely to book creators who immediately tell us what they do and who they create for."

2. Your Content Should Tell a Story — Not Just Look Pretty

🧹 Spring Clean Tip:
Swap out old or unfocused videos for content that shows you solving a problem or delivering a clear message.

✅ Prioritize videos where you're speaking confidently, showing products naturally, and keeping energy high.
✅ Structure your videos with a clear "hook → value → call to action" flow to keep brands engaged.

📣 Brand Feedback:

"We don't want just a 'pretty video' — we want someone who can sell, explain, and engage authentically."

3. Quality Over Quantity: Trim the Fat

🧹 Spring Clean Tip:
Don’t overwhelm brands with 20+ videos. Focus on your strongest 5–8 samples that reflect your best, most relevant work.

✅ If your lighting, sound, or editing have improved — remove older, weaker samples.
✅ Stick to work that matches the type of brands you want to attract.

📣 Brand Feedback:

"We judge quality fast. If your best work isn't easy to find, we’ll move on."

4. A Niche Is Nice — But Range Matters Too

🧹 Spring Clean Tip:
Showcase a strong niche, but hint at your versatility.

✅ Even if you specialize in skincare, adding a tech unboxing, lifestyle vlog, or wellness ad can show you can flex across categories.
✅ Keep everything cohesive to your personal style — avoid random content that feels off-brand.

📣 Brand Feedback:

"We love creators who feel authentic in one space but can flex into adjacent niches when needed."

5. Your Intro Video Is Your First Impression — Make It Count

🧹 Spring Clean Tip:
Refresh or upload an updated intro video — it’s your “hello” to brands before they even click on your content.

✅ Keep it under 30 seconds — short, confident, and engaging.
✅ Introduce yourself, mention your niche(s) and content style, and give a quick sense of your energy and personality.
✅ Speak clearly, smile, and make sure your lighting and background feel clean and professional.
✅ Show everything you can do in just 30 seconds — brands want to see your full range fast. This means:

• Your speaking-to-camera skills
  
  
• A touch of b-roll or action footage
  
  
• Even some cool editing if that's part of your style

Pro Tip: Brands love when creators feel natural but polished! Think of it as your visual CV — it should quickly showcase why you're the perfect creator for their brand.

📣 Brand Feedback:

"We notice creators with confident, professional intro videos — it gives us immediate trust."

Need Some Help?

Want even more tips on how to land more jobs through Twirl?
We’ve got you covered with two powerful (and free!) webinars:

🎯 How to Get More Jobs at Twirl
Learn what brands are really looking for — and how to make your profile stand out from the crowd.

🎬 UGC Editing Tips to Level Up Your Content
Struggling with editing? This session breaks down simple, practical ways to polish your videos and impress brands.

Both webinars are packed with actionable advice you can start using today. 🚀

Final Reminder, Creators: 🌸

Cleaning up your Twirl portfolio isn’t just busywork — it’s setting yourself up for success. Your portfolio is your storefront. If it looks fresh, focused, and professional, brands will trust you more, book you faster, and pay you better.

Spring is about growth — and your UGC career is ready to BLOOM. 🌷🌞 Let’s make it happen!