How to Script Better UGC Videos: Tips to Nail Your Next Creation

Hello, creators! 🌟

Today, let’s dive into an essential skill for any UGC creator: scripting. Whether you're a pro or just getting started, having a solid script can make your videos more engaging, professional, and aligned with brand goals.

Why Does Scripting Matter?

A well-crafted script is the backbone of any successful UGC video. It ensures you stay on point, highlight the brand’s key messages, and create content that feels cohesive and authentic. But scripting isn’t just about words—it’s about making your personality shine through while hitting all the right notes for the brand.

Here’s how to level up your scripting game!

Tip #1: Use AI as a Tool, Not a Crutch

AI can be an incredible resource for brainstorming hook ideas or coming up with concepts, but don’t let it write your entire script. Why? Because scripts generated by AI often sound robotic and overly polished—definitely not the authentic, relatable tone brands (and audiences) love.

Action Step:

• Use AI to brainstorm hooks or concepts, then rewrite them in your own voice.
• Read every phrase out loud and ask, “Is this how I’d actually say it?” Adjust the language to make it feel natural to you.

Pro Tip: Avoid falling into the trap of generic AI-generated scripts. They often lack the unique flair that makes your content stand out.

Tip #2: Nail the Brief’s Tone and Messaging

Before you hit record, reread the brand brief. Make sure the tone of voice, USPs (unique selling points), and other elements are incorporated into your script. A good script reflects the brand’s personality while still feeling like you.

Action Step:

• Highlight the brief’s key elements: tone (e.g., friendly, professional, playful), key messages, and must-mentions.
• Cross-check your script to ensure you’ve included everything.

Tip #3: Follow the Problem-Situation-Solution Framework

One of the most effective ways to structure your script is to use the problem-situation-solution method. This format is simple, relatable, and keeps viewers engaged.

1. Problem: Start by identifying a pain point or challenge your audience can relate to.
2. Situation: Introduce the product or service as part of the story.
3. Solution: Highlight how the product solves the problem, backed by your personal experience or unique insights.

Example:

• Problem: “Ever been in the middle of an important call and lost signal? It’s the worst!”
• Situation: “That’s why I switched to [Brand Name]’s Smart SIM.”
• Solution: “Now I never miss a moment, even in signal black spots!”

Tip #4: Watch Examples and Brand Content

Want to capture the perfect tone? Study the brand’s previous UGC content and other videos they’ve shared. This will give you a better sense of whether they prefer a friendly, conversational tone or something more polished and informative.

Action Step:

• Watch 3–5 recent brand videos and note the tone, pacing, and messaging.
• Consider what worked well and how you can add your creative twist.

Pro Tip: Pay attention to visual styles and editing techniques—they’re often just as important as the script itself.

Tip #5: Make It Personal and Relatable

A script is a roadmap, but your personality is what brings it to life. Even when following a brief, let your authentic voice and experiences shine through. Your audience will connect more with content that feels genuine.

Action Step:

• Add a personal anecdote or insight to your script.
• Use conversational language—speak like you’re chatting with a friend, not delivering a sales pitch.

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How to Get a Natural, Not Copy-Paste Script from ChatGPT

To get a unique and authentic script from ChatGPT, be clear and specific in your prompt. Here’s how:

1. Provide Context: Share details about your brand, product, or audience. For example:
   • "I need a script for a UGC video promoting a sustainable water bottle for eco-conscious millennials."
2. Describe the Tone: Specify the tone you’re aiming for, such as conversational, quirky, or professional.
   • "Make it soft and natural, like I’m recommending it to a friend."
3. Add Personalization: Mention any personal touches or scenarios you want included.
   • "Include a morning routine where I’m packing my gym bag."
4. Set the Format: Specify the structure of the script.
   • "Start with a relatable hook, move into features, and end with a call-to-action."
5. Request Variations: If you need options, ask for a few different hooks or formats.
   • "Give me three different hooks that align with the product."
6. Edit Together: If the first result isn’t quite right, give feedback! ChatGPT thrives on iterations.
   • "This is great, but can you make it sound more casual and shorten the sentences?"

By being detailed in your request, you’ll get a script that feels tailored and avoids sounding generic. Always add your unique spin to make it truly yours!

This section empowers creators to craft ChatGPT prompts that yield authentic, high-quality results.

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Final Thoughts

Great UGC scripts balance structure with creativity. By using AI wisely, sticking to the brief, and bringing in your own voice, you’ll craft videos that stand out to brands and audiences alike.

Ready to take your scripting skills to the next level? Go ahead and try these tips in your next video! 🎬

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