Unlocking Success as a TikTok Shop UGC Creator (Without Losing Your Mind)

Ever found yourself staring at TikTok wondering, "How on earth do I start this TikTok Shop thing as a UGC Creator?" Don’t worry I was in exactly the same spot! 

Hi, I’m Tix, a 36-year-old mum and UGC creator. Over the past 2 years, I've worked with 70+ brands to create UGC that’s not just watchable but actually engaging. After many, many awkward takes and moments of existential dread, I’ve cracked the code on TikTok Shop success. Here’s my not-so-secret sauce.

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Step 1: Personalise Your Shop Content

If there’s one thing TikTok loves, it’s authenticity. The key is to let your unique personality shine through.

Want people to trust you? Show them how you actually use a product in real life. I love before-and-afters as you get to see the real-time results of products which help to build this trust. 

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Step 2: Experiment with Formats (Because Variety is the Spice of Life)

Tiktok is great for experimenting with different types of content! Try different formats for your TikTok Shop content. Look at the types of content your audience already engages with, and consider how to incorporate products into those formats. 

Keep testing, stay agile, and most importantly, have fun with the process! Your authenticity is your biggest asset as a UGC creator!

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Step 3: Nail the Hook (But please don’t use ‘gamechanger’ in any sort of hook!) 

Here’s the harsh truth: if you don’t catch people’s attention in the first three seconds, they’re out. Gone. So, what’s the solution? A killer hook!

Whether it’s a question, a bold statement, or an epic facial expression, you need to stop those thumbs from scrolling. I’m talking, "Wait, you won’t believe what happened next" energy—but, using your real experiences! Testing out different hooks is a great way to see what sticks and what doesn’t, and can help guide your future content. 

I hope these insights help you make the most of your TikTok Shop experience and most importantly have fun!

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