Maximising UGC: New Ways to Use User-Generated Content

Hey creators! 

​

Tired of pitching the same old TikTok UGC to every brand? Ready to level up and show brands the diverse value you bring? Let’s explore some innovative and exciting ways you can offer your UGC expertise across various uses and platforms, making your pitches irresistible and maximising your earnings. 🚀

​

Website Integrations: The Digital Showroom

Imagine this: A potential customer lands on a brand’s product page and sees a real person (that’s you!) demonstrating the product in a video or showcasing it in a high-quality photo. You can make this happen with:

• Product Demos and Tutorials: By offering to create demo UGC videos, you can show products in action, helping customers understand their benefits. This leads to higher conversion rates because people love seeing products in real-life scenarios.
• Customer Testimonials: Authentic testimonials in video or photo format can build trust and credibility for brands. Authenticity is key, and you can deliver that.

​

TikTok Campaigns: Going Viral

TikTok is the playground for creativity and viral trends, we all know this by now. So it is known that UGC is a great way to help brands stand out. Here are some ideas that go beyond the standard UGC video:

• Challenges and Memes: Design and promote engaging challenges that encourage users to create and share their own content. This can massively boost brand visibility and interaction.
• Trends: Create content that taps into the latest TikTok trends. Keeping a brand relevant and visible on TikTok can make or break a brand.

​

Instagram Content: Visual Storytelling

Instagram is all about aesthetics and storytelling, and as a UGC creator, this is your expertise. Use your skills to help brands captivate their audience through:

• Stories and Reels Format: Offer to produce content for Instagram Stories and Reels that showcase products in engaging, everyday scenarios. These formats are perfect for driving higher engagement.
• Shoppable Posts: Suggest using authentic customer photos in shoppable posts. These relatable images can enhance the shopping experience and drive sales.
• Carousel Posts: Create content that can work on carousel posts to tell a story or highlight various features of a product. UGC photos are perfect for these multi-image posts that keep followers swiping.

​

Pinterest Boards: The Inspiration Hub

Pinterest is often overlooked, but it is a gem for engagement, as it is where consumers go to find ideas. Pitch these concepts to stay ahead:

• Inspirational Boards: Curate boards with UGC photos that inspire users. For example, fashion brands can have boards featuring customer outfits, while home decor brands can showcase user-decorated spaces.
• Aesthetic Content: Create visually stunning and cohesive boards that capture the essence of the brand’s style. This could include mood boards, seasonal trends, and thematic collections that engage and inspire Pinterest users.

​

YouTube Content: Deep Dives

SPOILER: Long form content can also be UGC, and YouTube is the perfect way to explore this. Many companies still have ad spent on youtube, which means they could also benefit from the following:

• In-Depth Reviews and Unboxings: Produce detailed UGC videos for YouTube, such as product reviews and unboxings, to give potential buyers a closer look at the products.
• Customer Experience Stories: Compile longer customer experience videos that tell a story and build a deeper connection with the audience.

​

LinkedIn Showcase: Professional Touch

Who said UGC was not for B2B brands? LinkedIn is a goldmine for these types of businesses. Pitch these professional formats to them:

• Professional Testimonials: Create testimonials to share on LinkedIn, highlighting the impact of the brand’s products or services in a professional setting.
• Case Studies and Success Stories: Compile detailed case studies and success stories using UGC. These can attract a professional audience and build brand credibility.
• New Feature: Plus, with LinkedIn’s new scrolling feature, there's a whole new world of opportunities for B2B brands to leverage UGC like never before.

​

Cross-Platform Campaigns: The Big Picture

Why limit yourself to one platform? Go big with integrated marketing campaigns:

• Integrated Marketing Campaigns: Design cross-platform campaigns using UGC photos and videos. A consistent message and cohesive content strategy across multiple platforms will amplify the brand’s reach and impact.

​

By pitching these innovative UGC formats tailored to specific platforms, you can show brands just how versatile and valuable you are. This approach not only highlights your creativity and expertise but also demonstrates your ability to drive engagement and sales, ultimately maximising your earnings as a UGC creator. So, get out there and wow those brands with your fresh ideas and strategic pitches! 🌟