The #1 UGC Partner

Bring authenticity to your brand withUGC contentshort-form video adsproduct video demosexplainer videos

Twirl is your partner for user-generated content (UGC) production. With our network of 1500+ UGC content creators across the UK, US and Europe we produce scroll-stopping and authentic creatives for your ads, website, email and social channels.

Get content
View examples
Hire from top UGC creatorsHire from over 1500 UGC content creators
UGC for social media, video ads, amazonUser generated content for all industries
UGC content for all industriesUGC content for social media, TikTok, Instagram, Meta Facebook, Shopify, Amazon and more
23404 content assets delivered to 500+ happy brands & agencies
Beauty & cosmetics
Apps & software
Beauty & cosmetics
Apps & finance
Beauty & cosmetics
Apps & software
Food & beverage
Consumer
Consumer services
Food & beverage
Food & beverage
Consumer
Apps & software
Health & wellness
Health & wellness
Pets
Health & wellness
Beauty & cosmetics
The Problem

Content creation is hard

We know from our own experience how hard it is to produce UGC content consistently that performs.

Tedious price negotiations and contract handling
Limited UGC creator access in diverse niches
Inconsistent quality or no scripting expertise
Tedious price negotiations and contract handling.
Limited creator access in diverse niches.
Inconsistent content quality & no scripting expertise.
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3
The solution

Twirl is your partner in content creation

Twirl is your content partner

Our platform is just the start. With our network of only the top UGC content creators combined with our expertise in creative strategy and project management, our goal is to make sure you succeed with every UGC campaign.

High-quality content creators from a wide range of niches
We find you a curated list of high-quality creators tailored to your needs, ensuring the perfect match for your UGC projects.
Better ROI and unlimited usage rights
Get the most value for your money with Twirl’s all-inclusive pricing with each video, ensuring a better return on investment.
Simple pay-as-you-go structure
Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.
All-inclusive content delivery
Receive the fully edited asset, the raw edit, and any aspect ratios you need at no extra cost, giving you full control for future edits.
On-demand support for project management, creator matching, and scripting
Manage projects easily with our dashboard. Need support? We're just a Slack message or email away. Enjoy free strategy sessions, bespoke creator matching, webinars, bi-weekly inspiration, and professional content reviews for top-quality results.
Better ROI and unlimited usage rights
Get the most value for your money with Twirl’s competitively priced services, ensuring a better return on investment.
High-quality creators and wide range of niches
Choose from a curated list of high-quality creators tailored to your brand’s needs, ensuring the perfect match for your projects.
Simple pay-as-you-go structure
Pay only for what you need, when you need it. Our straightforward pricing means no surprises—just great content, one project at a time.
All-inclusive content delivery
Receive the fully edited asset, the raw edit, and any aspect ratios you need at no extra cost, giving you full control for future edits.
On-demand support in project management, creator matching, and scripting
Enjoy free strategy sessions, bespoke creator matching, useful webinars, bi-weekly inspiration sent to your inbox and professional content review for top-quality results.
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5

Twirl makes the
best of all worlds

Flexible Pricing
Dedicated support
Cost
Creator quality
Turnaround time
Content quality
Creative strategy support
Control over content
$
High
Within 10 days
High
Let's chat
In-house
$$
(including salaries)
Uncertain
Unpredictable
Uncertain
Agency
$$$
Usually good
3-4 weeks
Good
UGC platforms
$
Uncertain
Days
Uncertain

Our simple process for
seamless content creation

Our simple process

1. Submit Brief
Step 1
2. Match Talent
Step 2
3. Get Content
Step 3
1. Submit Brief
Define your needs and create your brief
Pick UGC videos or images, set your content details, choose a product to promote, and decide how many UGC creators, videos, and variations you want.

Need help with a rock-solid script? We’re here to help.
Book a chat
UGC brief concept
UGC brief template
2. Match Talent
Get matched top with creator talent
Launch your brief and get a curated list of top creators in just days. Manage applications and track project progress in your dashboard, with support every step of the way.

Looking for a specific creator? We’ll find them for you.
See examples
UGC creators
The best content creators
3. Get Content
Get high-quality UGC back, expertly reviewed
We make sure your content matches your brief before we send it to you. Submit revisions in the platform! Download and use your content on (paid) social, website, email.
Revisions included
Expert review
Raw and edited versions included
Multi-format delivery
Post-production editing
Get UGC today
UGC video ads for brands and agencies
User generated content service

1800+ vetted
UGC creators from all walks of life

1500+

vetted creators in every niche

We only select the best through a rigorous vetting process, ensuring you work with top-tier UGC creators.
Trainline
All
By
Ana
Apps/Software
Sidekick
All
By
Angelo
Apps/Software
Circl
All
By
Anthony
Apps/Software
Autozone
All
By
Emily
Finance/Insurance
Edplace
All
By
Faye
Family/Kids
Nupo
All
By
Pippa
Health/Wellness
Kit & Kin
All
By
Sammy
Family/Kids
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Tough vetting process, we only select the best
The most talented creators from ages 18-50+
Diverse niches: Health, kids, fitness, pets, food & more!
View examples

Success stories

Explore how other brands and agencies partner with Twirl to refine their content strategy and leverage our creator network.
100% Creator and Charity Match

Octopus Legacy's Charity Campaigns with UGC

Octopus Legacy partnered with Twirl to create impactful UGC videos for charity campaigns. Discover how Twirl's creators enhanced engagement and helped charities connect with their audiences in a meaningful way.
Read more
80% Higher Click-Through-Rate

Treatwell's Summer Prep Campaign with UGC

Find out how Treatwell transformed their content strategy with Twirl’s effective production approach. Faced with content and creator challenges, Treatwell turned to Twirl to streamline their process and elevate their TikTok campaigns.
Read more
From 330 to 627k views in a day

TRIP Drinks: Mindful Blend Launch with UGC

Discover how TRIP Drinks used Twirl to launch their Mindful Blend range on TikTok. With the addition of Whitelisting, TRIP and our UGC Creator, Alice, both achieved remarkable success with increased visibility and engagement.
Read more
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User love stories

Discover what our users have to say about their experience with us.
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
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4
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
The better way to get great UGC done

Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 1800+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.

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For creators