Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 1800+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.
Bring authenticity to your brand withUGC contentshort-form video adsproduct video demosexplainer videos
Twirl is your partner for user-generated content (UGC) production. With our network of 1500+ UGC content creators across the UK, US and Europe we produce scroll-stopping and authentic creatives for your ads, website, email and social channels.
23404 content assets delivered to 500+ happy brands & agencies
Beauty & cosmetics
Apps & software
Beauty & cosmetics
Apps & finance
Beauty & cosmetics
Apps & software
Food & beverage
Consumer
Consumer services
Food & beverage
Food & beverage
Consumer
Apps & software
Health & wellness
Health & wellness
Pets
Health & wellness
Beauty & cosmetics
The Problem
Content creation is hard
We know from our own experience how hard it is to produce UGC content consistently that performs.
The solution
Twirl is your partner in content creation
Twirl is your content partner
Our platform is just the start. With our network of only the top UGC content creators combined with our expertise in creative strategy and project management, our goal is to make sure you succeed with every UGC campaign.
Twirl makes the
best of all worlds
Flexible Pricing
Dedicated support
Cost
Creator quality
Turnaround time
Content quality
Creative strategy support
Control over content
In-house
$$
(including salaries)
(including salaries)
Uncertain
Unpredictable
Uncertain
Agency
$$$
Usually good
3-4 weeks
Good
UGC platforms
$
Uncertain
Days
Uncertain
Our simple process for
seamless content creation
Our simple process
1. Submit Brief
Define your needs and create your brief
Pick UGC videos or images, set your content details, choose a product to promote, and decide how many UGC creators, videos, and variations you want.
Need help with a rock-solid script? We’re here to help.
Need help with a rock-solid script? We’re here to help.
2. Match Talent
Get matched top with creator talent
Launch your brief and get a curated list of top creators in just days. Manage applications and track project progress in your dashboard, with support every step of the way.
Looking for a specific creator? We’ll find them for you.
Looking for a specific creator? We’ll find them for you.
3. Get Content
Get high-quality UGC back, expertly reviewed
We make sure your content matches your brief before we send it to you. Submit revisions in the platform! Download and use your content on (paid) social, website, email.
Revisions included
Expert review
Raw and edited versions included
Multi-format delivery
Post-production editing
1800+ vetted
UGC creators from all walks of life
1500+
vetted creators in every niche
We only select the best through a rigorous vetting process, ensuring you work with top-tier UGC creators.
Trainline
All
By
Ana
Apps/Software
Sidekick
All
By
Angelo
Apps/Software
Circl
All
By
Anthony
Apps/Software
Tough vetting process, we only select the best
The most talented creators from ages 18-50+
Diverse niches: Health, kids, fitness, pets, food & more!
Success stories
Explore how other brands and agencies partner with Twirl to refine their content strategy and leverage our creator network.
100% Creator and Charity Match
Octopus Legacy's Charity Campaigns with UGC
Octopus Legacy partnered with Twirl to create impactful UGC videos for charity campaigns. Discover how Twirl's creators enhanced engagement and helped charities connect with their audiences in a meaningful way.
80% Higher Click-Through-Rate
Treatwell's Summer Prep Campaign with UGC
Find out how Treatwell transformed their content strategy with Twirl’s effective production approach. Faced with content and creator challenges, Treatwell turned to Twirl to streamline their process and elevate their TikTok campaigns.
From 330 to 627k views in a day
TRIP Drinks: Mindful Blend Launch with UGC
Discover how TRIP Drinks used Twirl to launch their Mindful Blend range on TikTok. With the addition of Whitelisting, TRIP and our UGC Creator, Alice, both achieved remarkable success with increased visibility and engagement.
User love stories
Discover what our users have to say about their experience with us.
"Twirl has helped us really scale up our production of native-looking content. We run a lot of creative testing & these styles of ad often come out as top performers."
Richard, Senior Growth Manager @ Thriva
Brand
Twirl has made UGC creation a breeze, eliminating time-consuming admin and allowing us to focus on more strategic business tasks. The diverse creator pool and streamlined communication have been game-changers for our campaigns."
Sarah, Growth Marketing @ Treatwell
Brand
"Honestly ecstatic to have found such a great partner in Twirl and long may it continue! It's been so refreshing to work with such a proactive team that go above and beyond to deliver for their clients. Big shout out to the Twirl team, you guys are awesome!"
Bexley, Senior Paid Media Manager @ Bind Media
Agency
"Twirl’s content had a huge impact on our campaign. The UGC created on the platform drove 84% of all actions, resulting in a measurable impact on the success of the campaign. Swift and seamless without loosing the personalisation and support you’d get with an agency."
Eliza, Head of Brand & Growth Marketing @ Octopus Legacy
Brand
The better way to get great UGC done