If you’re on the hunt for some user-generated content creators (UGC) to promote your brand or product, here are some of the best places to find UGC creators in a way that'll make your inner memester rejoice.
UGC creators, or user-generated content creators, have become increasingly popular due to the rise of social media and the influence of online communities. UGC creators focus on creating the most engaging content for brands, mostly for use in paid ads or posting organically.
So, if you’re on the hunt for some user-generated content creators (UGC) to promote your brand or product, here are some of the best places to find UGC creators in a way that'll make your inner memester rejoice.
The best way (I know, we’re biased) to work with UGC creators is through Twirl. We’ve scouted over 4000 creators by now and work with a pool of over 500 vetted creators that know the ins and outs of high-performing UGC. With Twirl, you can leave research and outreach behind and focus on the outcome: Scroll-stopping ad creatives for your brand.
Get your scrolling fingers ready and hit up creators on Instagram and TikTok. These platforms are home to millions of creators who produce all types of content, from hilarious memes to product reviews and everything in between. Don't forget to use trending hashtags like #ugccommunity, #ugccreator, or #contentcreator, or hashtags related to your niche or industry to find the right UGC creators.
🔥 Hot tip: Look up one of your competitors or brands you admire on Instagram, head to their ’Tagged’ section, and see which creators tagged the brand. If you like their aesthetics, slide into their DMs and ask them about partnering up. Those creators are more likely to respond as they already resonate with your industry.
Twitter is a goldmine for finding UGC creators. Use Twitter's advanced search to filter tweets by keywords, hashtags, and location to find UGC creators who are active in your industry or niche (a popular hashtag used is #ugccommunity). You can also search for accounts that mention your brand to find UGC creators who are already talking about your products or services.
🔥 Hot Tip: Engage with Twitter Chats!
Joining relevant Twitter chats can help you connect with UGC creators who are passionate about your industry or niche. Use tools like TweetChat or Twubs to find and participate in Twitter chats related to your brand.
Feeling bougie? Check out influencer marketing platforms like the TikTok Creator Marketplace, AspireIQ or Grin to find top-notch UGC creators. These platforms let you connect with influencers and creators who have a bigger following on social media. Search for influencers based on your target audience, niche, and industry. Heads up: Working with creators from these platforms tend to be more expensive, as you might find creators with a bigger following who oftentimes ask for higher compensation for each content asset.
Welcome to the dark side. Reddit is the perfect place to find UGC creators who are passionate about your industry or product. Use the search bar to find subreddits related to your industry or product and look for users who are active in those communities. But beware, once you're sucked in, there's no going back.
Don't underestimate the power of Facebook groups! Join UGC focussed groups (example here), or groups related to your industry or product to find UGC creators who are passionate about your brand. Engage with members who are active in those groups, and don't be afraid to drop some dank memes in there to break the ice.
In conclusion, finding UGC creators doesn't have to be boring. Though it seems like a tedious process, use these tips to get creative with your search and speed up the process to find the perfect UGC creators that fit your brand's vibe. Happy hunting, and may the memes be ever in your favor.
Twirl is your go-to partner for UGC. Whether you're a brand, agency or a UGC creator, we bring together 2000+ talented creators to produce authentic, scroll-stopping content for ads, websites, emails, and social channels.