Ready to make your employees the stars? Employee-Generated Content (EGC) is taking over social media, with Social Media Managers gathering their whole team to create authentic, engaging content. From TikTok trends to behind-the-scenes glimpses, EGC humanises brands and connects with audiences in a fresh, relatable way.
Employee-Generated Content is filling our newsfeeds and For You pages, and you know what? We love it! EGC is the latest trend on social media and a PR buzz that’s influencing the way brands engage with their audiences. This shift is creating a stir, especially over on TikTok, where authenticity is key.
Your employee’s are the new influencers of marketing. EGC refers to any content created and shared by employees of a company, typically on social media platforms like Instagram, TikTok, LinkedIn, and more. This content can range from cheeky office humour to employee outfit-of-the-day (OOTD) videos, and much more. It’s all about giving a genuine glimpse into the daily lives and personalities of the people behind the brand.
And it's literally all over TikTok at this point.
Who better to represent a brand than the people who live and breathe it every day? Employees are the heartbeat of a company, and showcasing their personalities can humanise a brand in a way that Influencer Marketing cannot do. Just like User-Generated Content, EGC brings authenticity to the forefront, but now you’re allowing audiences to see the real faces behind the products and services they love at a consistent rate. This not only builds trust but also creates a strong brand personality that resonates with consumers.
When social media teams and employees come together, they create content that is genuine and relatable. This isn’t your polished, standard-issue brand content. It’s real, it’s funny, it’s engaging, and it resonates with audiences who are tired of the same old marketing spiel.
One of the biggest benefits of EGC? There’s no influencer marketing spend! Meaning you could go viral for free.
With over 3.8 million likes on TikTok, Currys has taken the internet by storm, and here are a few reasons why:
Sheer Luxe, a leading online fashion and lifestyle publisher, has also embraced EGC to great effect. Their strategy centres on featuring their team as the stars of their social media, which has resulted in their TikTok account amassing over 9 million likes. By featuring their team in office content, casual conversations, and elevating their staff’s star quality with their own podcast channel, they create an authentic and relatable brand image.
Engaging your team in creating content for your company’s social media channels can save you time and money on content creation. Here are some key strategies to make it work:
1. Test and learn
Encourage creativity and fun. Authenticity is key, because forced content is easily spotted and less engaging. If your team enjoys creating the content, the audience will enjoy consuming it.
2. Find an example, and create your own.
Often, the simplest ideas are the most effective. If there’s a trend going viral, get your team involved to re-create your own version.
3. Stay consistent
Rome wasn’t built in a day, and neither is a successful social media presence. Don’t give up after the first video. EGC works in your brand's favour on TikTok, where consistently posting content can lead to a viral hit.
Ready to make your employees the stars?
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